This blog tells what to include on main service page seo website. Website service page examples shared. How to optimize the service page elaborated here.
Starting seo for business but don’t know how to write content for a service page? How do you list services on your website and how to optimize the service page. Well! Service page should be very clear with offerings, proofs and calls to actions. Basic points for a good seo page are explained deeply.
What to include on main service page seo website
What to include on a service page of website is still a mystery for new seo freelancers and experts. The solution is given here with service page examples and a proper service page design is explained. After following the steps you can do seo for interior designers and may get kitchen and bathroom renovation clients in USA.
Points given below what to include on main service page seo website
- Keyword research.
- Idle heading and H tags.
- Meta description.
- On page seo content briefing about services.
- Internal linking.
- Images.
- Ask requirements for providing services.
- Client testimonials.
- Call to actions targeting forms.
- Answer faqs.
- Add social proof and testimonials.
Key points to improve service page
Add local business schema for local seo.
Put the service page link on google my business.
People who don’t know How to optimize a service page should follow the explanations given below.
Keyword research
Before writing a title and meta description do a good keyword research for the service page. Benoted keywords stuffing is not allowed so naturally place a few keywords wherever they are required. Technically service and other pages don’t need more keywords. It is recommended to place few and natural keywords on service and home pages and I highly request you to avoid keyword stuffing in any page or post.
Idle heading with H tag
To optimize the service page, home page or any page start the content with a proper h tag. There should be one H1 and rest H2, H3 tags as per the content. Remember don’t repeat H1 tag as it is a title of the page and title should be only one per page. Whereas you can make more than one H2 and H3 tags according to the content. For good on page SEO the page title length should not be more than 60 characters.
Meta description
Yes, meta descriptions are not only necessary for blog posts but also for different pages as they give a brief explanation about the page content.
On page seo content
While creating the page remember about on page SEO. Anything you write on the service page should be with clear explanation or meaning. Remove unnecessary buttons, elements and paragraphs. Remove unnecessary hyperlinks or links from the buttons that are not diverting the user to any other information, page or post. Use easy language to write content so everyone can understand, don’t use big paragraphs instead cover the topics in 2 – 3 lines for better user attention.
Internal linking
Interlinking is part of on page SEO and compulsory for the good health of the page and posts. Interlinking gives users relevant information resulting in better user experience, ideally increases watch time and decreases bounce rate. This may result in website good performance because as per google guidelines content should be written for users first.
Images
To make a good service page use relevant images justifying the content. Images should be eye-catching and help users to understand the content more easily. People only talk about different types of seo’s but forgets image seo.
To do image seo use proper optimized images on the service page. In fact images should be optimized for the whole website. Technically the image size should not be more than100 KB. I recommend using images around 50 kb to 70 kbs only. Avoid the big images on the top of the page and place optimized images to the middle or lower middle portion to achieve a good LCP (largest contentful paint) score.
Requirements for providing services
Whatever requirements you need to provide the service clearly mention them on the service page. So, that users can update or arrange the same before applying for services.
For example if you are providing interior designing seo services in New York, carpet cleaning seo services, seo copywriting services or technical seo services in India etc then you need a website access, google search console and google analytics access. Clearly mention them on the service page.
Client testimonials
If you have client testimonials then must use them on the service page. Please ask your clients to share the testimonials if you have worked in the past as they are helpful in winning the users trust.
Call to action
Wisely place calls to action after client testimonials. Be noted, don’t use call to action several times it will irritate users. Use it 2 to 3 times only, first at the top below brief information of the service. A good service page contains a call to action at the middle, lower middle or lower portion after providing all the necessary information about the services to the user.
You can use buttons for call to action. Make sure when the user clicks on the button they should work properly and users should be diverted to the particular form where they can fill up the form to apply the services, professionals use google forms and calendly. It is good to highlight the call to action button with relevant phrases. For example you can write book appointments, apply here and book services, etc.
Answer faqs
After google new guidelines only government websites and health websites are allowed to use faqs. FAQ is a rich segment that is helpful for Google to identify the content more easily but most bloggers started using FAQ rich pages to place lots of keywords.
In order to stop the keyword stuffing a new guideline came by google. However, you can use the FAQs in service pages by giving relevant information and without putting keywords to help users, and google’s first preference is to help users.
Add social proof and testimonials
Social media accounts are necessary to win the trust of google, microsoft, yandex and others. your social media account gives information about your business to Google. Social media accounts are helpful to confirm your business address and information and win the trust also results in domain authority increasing with the time.
After reading the above content carefully I hope now you know what to include on main service page seo website. Look at the images given below showing how service page looks with important elements and information.
SEO service page
Below given questions are also addressing the query what to include on main service page seo website.
What is a service page in SEO?
Service page gives information to users about the particular services offered by service providers.
How to write content for a service page?
Start with heading H1 tag then meta description around 160 characters. Place H2 headings and briefs with small paragraphs of 1 to 2 lines. Add optimized images and do interlinking. Add call to action buttons connected to the forms asking people to apply for services. At the bottom give testimonials about projects and client experiences. Add faq answering questions related to the service you are offering.
How to make a good service page?
To make a good service page add all these to your page – Start with H1 heading tag then meta description up to 160 characters, add small paragraphs briefing about services, do internal linkings, add relevant images, ask requirements that you need for providing services, add client testimonials, add call to actions redirecting to relevant forms, answer faqs about services and add social proof and testimonials.
Conclusion – This blog is about what to include on main service page seo website. It is explained that a good service page needs all of these: Only one H1, multiple H2, H3 accordingly, short paragraphs, meta descriptions, internal linkings, relevant optimized images, requirements, testimonials, call to actions, faqs about services and add social proofs.
