Brings organic traffic to the site. Organic traffic is sustainable, remains for a long time.
SEO ranks multiple keywords. No payment needed again and again for the same content. Cheaper than paid ads. As it ranks more than 1 keyword.
Money and efforts do not collapse after you stop putting money. Build a brand in the long run as people regularly see your content on the internet for a long time. As it generates organic traffic to the website so it needs time to produce results.
Brings paid traffic. Paid traffic is temporary. Rank a particular keyword for which you have paid money.
Payment needed again and again for the same keyword. Expensive than seo. As money required to rank every keyword.
All efforts collapse content found nowhere when you stop putting money in ads. Not helpful to build a brand as the content ranks for a specific and shorter period. It instantly sends traffic to any platform.