Now, SEO alone is not enough. Earlier only traditional searches existed but now other searches have evolved. AEO, GEO and AIO are equally required.
To get quality traffic to websites AEO, GEO, AIO with SEO are required. Businesses who are still dependent on google, yahoo etc for organic traffic to generate leads are losing potential clients. Are you one of them? Web traffic dropped but AEO, GEO and AIO are generating quality leads.
Why businesses must optimize for SEO AEO GEO and AIO in 2025
The scenario changed. Earlier Google was getting 95% of traffic, Microsoft 3% and the rest 2%. Now Google is getting around 75% – 78% or maybe 80% of search traffic. Reality is 20 to 25% traffic is taken over by chat gpt, perplexity etc and the numbers are still not stable as every platform is trying their best.
According to the experts Google is fighting hard to get its own traffic which is divided among other LLM’s.
In simple words earlier you used to open google chrome and search anything on it now there are other options similar and may be advance then google which are chat gpt and perplexity. Therefore google has changed its look and working style and adapted the look of chat gpt and perplexity. Still google has the advantage of having a huge amount of data and years of experience.
Introduction of LLM Large language models
LLM’s are large language models that give direct concise answers to users’ query; they are trained by the data available on the internet. Regular training makes them more functional.
How LLM’s work
When users search any query on chat gpt, perplexity or google ai mode these LLMs are open and trained to visit multiple websites available on google. Then they analyse websites and pull relevant data to make concise and organised answers and present in front of the user.
The user gets the advantage of getting an answer quickly and when the user will get the concise answer without opening multiple websites. Then users will not open different websites to find out the answer as they used to do earlier on Google which will drop the traffic.
Resulting in a huge traffic drop from websites. Businesses will struggle to get leads. However, LLM’s also shows some website links as a source from where they pull data and convert in concise language.
Due to straight forward concise answers many websites lost traffic but still there is a chance of getting organic traffic through source links. So it is good to optimize websites to get into source links. People who want more information may click on these sources and visit the website.
Quality leads
There will be high chances of clicking on source links by people who are really interested in the information, service or product. Others may only read the concise answer and may not click any link as they need only info that is also not in depth.
Deeply looking it is working as a funnel. This filters down and people who will click on the source link to reach your website are high potential clients. It will increase the conversion as only interested people will visit the sites.
Thus we can say traffic to websites is decreasing but quality leads increasing to websites which appear in the mentions and source links offered by LLM’s.
In simple words people who will visit websites even after reading the LLM’s concise answer will be considered as quality leads, because they may need related service, product or may be consultation or indepth info from a reliable source.
To get more insights you can check demographics given in google analytics and search console data.
Hence to get quality leads businesses must accept the new era of internet which is the era of AEO, AIO, GEO. SEO is not dead, instead it evolved and became bigger, now only doing seo is not enough AEO, GEO and AIO are equally important.
SEO fundamentals are applicable in all these platforms, the seo experts work has increased now specialists have to rank a site not only on google but also on different platforms.
In other view Google’s monopoly has ended and it may bring other opportunities to websites and content creators as well.
Who will not get potential leads
As per seo experts businesses doing old SEO to rank only on google will definitely lose potential clients. It’s a digital transformation and it’s worth it to learn more about chat GPT and perplexity etc.
Now search engines are changed, their structure, look and working style also changed. Google has introduced its new version known as Google AI mode which is a type of GEO.
Doing only SEO for traditional search engines to get traffic on websites is not recommended. Instead along with SEO answer engine optimizations (AEO), generative engine optimization (GEO) and artificial intelligence optimization (AIO) are equally required.
Apart from these social engine optimization has also become important in which traffic from social platforms like meta, insta, youtube, medium, quora, reddit and pinterest is sent towards business websites.
Businesses who will correctly practice to optimize AEO, GEO, AIO and SEO will gain quality traffic and defeat competitors. Here you get the opportunity to optimize all of them.
Key point – Creating original content is still the key to win on any platform as LLM’s also promote and search for original content on priority.
Hopefully you understood why it is important to optimize business websites for LLM’s. Now lets understand how to optimize business for LLM’s.
How to optimize websites for GEO AIO AEO and SEO
Below table gives a quick overview of GEO, AEO, AIO and SEO.
| Optimization type | Main Focus | Examples | What needed |
| Generative Engine Optimisation (GEO) | Deeply researched posts with citations & expert sources that gets reference in ai overview, gemini & perplexity. | Chat gpt, perplexity, google sge, arc, you.com. | Authority & credibility e.g. author bios, expertise.Cite credible sources. Updated content regularly. Trusted by generative ai bots & LLMs. |
| Answer engine Optimization (AEO) | Being the best answer for engines. Gives answers directly for search query, voice search or snippets. | Google search, people also ask (google), siri, alexa and bing answers. | Question & answer formats. Encourages features snippets, instant answers and voice assistants.Concise factual responses and specific FAQ’s targeting user intent. |
| AI Optimization (AIO) | LLM’s and AI interpretable contents. | Chat GPT, claude, gemini, copilot and google bard. | Ensure AI models can extract, interpret and repurpose content. Clear semantic structure with headers, lists etc.Schema markup, machine readability layout.Easy language to summarize.Topic clarity & strong context. |
| Search engine Optimization (SEO) | Traditional search engine ranking. | Google search, yahoo, bing, duckduckgo. | Ranks on search result pages based on keywords, site structure, links and authority etc. |
Conclusion – Why AEO, GEO and AEO are important is explained deeply. Why businesses should not rely only on google instead optimize for perplexity and gpt is revealed. The table shows what basic changes need to be done on website content.
