Future of SEO is Geo dont miss 5 secrets. GEO’s are chat gpt, perplexity and AI Mode etc. Videos, reviews, social, web mentions help to rank in geo’s.
SEO is evolving, now SEO is not only doing on page, off page and technical stuff, optimize for geo also, make an ecosystem, learn how to do new SEO and this will be permanent so pay attention to the explanations given here and try to learn them with the time.
GEO Generative Engine Optimization
GEO is the future of SEO so don’t miss it. First understand the concept then know the 5 hacks to optimize for generative engines.
What is geo?
You have written content with the help of keywords to rank your website on Google. Chat GPT, perplexity, ai overview and claud all are examples of generative engines.
When users search for a query on their platform they give answers on the front screen by visiting several websites they also give a short website link as a source.
They can mention your business name or may give the link inside the answer as a source for example Wikipedia gives the business names and links as references.
Now experts are practicing to mention the business names in the all large language models like perplexity, chat gpts, claude and even in Google’s ai overviews. Doing the practice for getting a business website name and link in these models is called generative engine optimization (GEO).
Let’s understand how to do generative engine optimisation and how to rank websites on geo!
Generative engine optimization 5 secrets
Understand important 5 steps to do GEO one is bonus:
1 Clear introduction
Give a clear introduction of yourself and your business on your website. Tell who you are, what you do and how you are different from others.
For example, our website name is daddy blogs which gives web designing and SEO services all over the world and it is founded by Anil Singh Pundir for his daddy so named daddy blogs.
Anil and his company have been practicing seo since 5-6 years and giving premium seo services worldwide at affordable prices. You can see the about us page on the website where all the information is given very clearly what we do. It builds a clear impression on ai’s and google that the property belongs to someone and the person or company exists and is loyal and legit. It fulfills one of the EAT which is google’s algorithm followed by most LLM’s as well.
2 Mention your business on trustworthy websites
As you used to make backlinks on different websites in SEO. Similarly now you have to mention your websites on many different trustworthy websites. If you achieve this target your GEO optimisation will become easier.
Lets understand how the GEO algorithm works: When someone is searching a query in GEO and the generative engine visits lots of websites to make an answer, when many websites show or mention your business then GEO gets a hint about your business authority and it shows your site on top in priority.
You can visit a website named Falconrank to identify how many people are searching your business on different large language models (LLM). It will tell you whether you are mentioned in any LLM or not.
3 Focus on reviews from different platforms
Don’t rely only on Google reviews instead start focusing on reviews from different platforms including LinkedIn reviews, amazon reives, yandex, yellow pages reves etc.
Focus on video reviews and ask your customers to explain how they found you and how they get helped from your services.
You can anytime check a video review for daddy blogs on linkedin from an organization. Never do the wrong review practice, always be genuine.
4 Make youtube channel use as platform
Biggest benefit of making YouTube channels is your organic presence develops and gets better quality leads as you win the people’s trust. In other words we can say YouTube is the best search engine platform for your business.
It is not compulsory to make 30 minute to 1 hour long videos instead you can start making content on frequently asked questions. If you are lacking in time you can start a shorts channel which is doing a good job.
Covering frequently asked questions brings up all the problems which people are facing and if you can do this your channel will rank higher and you can divert the traffic to the websites.
5 Start fb page insta page
Starting a facebook page is a great thing to promote your business. People are already using Facebook and Instagram pages to promote your businesses. Now it has become a part of SEO to register the presence of the business.
Slowly you can divert traffic from there as well. More importantly LLMs will get your business info in different platforms which will increase your business trust and authority resulting in mentioning of your businesses in generative engines.
Make sure to use new strategies which are explained here in depth. it doesn’t mean you will not do the basic SEO, that is also required. The summary is keep doing on page of page and Technical issue add new strategies which are explained here to make a business precedence among generative engines like chat gpt, ai mode and perplexity etc.
6 Start making content in Reddit Medium and Quora
Reddit, Medium and Quora are genuine sources of information established from years ago. Google believes people write original content in these platforms so giving preference to these platforms.
Now SEO is building an ecosystem around the website and trying to turn the traffic from all sources. Start writing original content in high authority websites like Reddit medium and Quora it is easy to sign up and create your profile there.
Remember they banned immediately while putting any kind of link in the beginning. So, first you have to win the trust of the platform then slowly put links not in every post instead put 1 link after every 3 to 5 posts.
Now you have to optimize the business for GEO as well, important points discussed below how you can do that.
HOW GEO came in competition?
People want instant answers for their queries; they don’t want to visit many websites for one single query. For example if you search for best reading books or may search for the best company of SEO in India then google gives some website options in different pages. Today nobody has this much time today to see multiple websites.
Noting this problem chat gpt emerged and after that an ai overview, perplexity and claude came in the market. They started giving quick answers to users’ queries.
This gives birth to Generative Engine Optimisation (GEO) and Answer Engine Optimization (AEO), here seo connects in another form.
Now SEO experts are focusing on optimising their clients websites for Chat GPT claud AI and Gemini and Google AI Mode. This doesn’t mean google search is over, and you don’t have to optimize the website for google search.
Instead Gemini reviews and Google AI mode all are Google products there available in the same web browser and different styles.
Google search is being replaced by Google AI mode where you will see AI mode is giving answers like chat GPT and giving some website links as sources. Chat gpt and perplexity are already doing this. Now Google is also coming in this format and the google search look and style will be changed forever.
Experts and practitioners started doing seo for Google AI mode, Google’s Gemini, Open AI’s chat GPT and India’s perplexity.
The competition is increasing now, earlier experts bring traffic only through Google search because Google search was the major source of searching and 97% people used to search in Google but the search has decreased in Google.
Now only 80-85% people search on it and the ratio may decrease with time. The search decreases because different llm and ai’s have attracted people to search on them as they give quick answers thus they are dividing google’s traffic.
This is why it is becoming compulsory to do seo not only for google but for all sources where humans search their queries.
Conclusion – Today you learnt about doing a new type of seo that includes GEO. Now without GEO, SEO is incomplete. Some important points important for GEO are: Clear introduction in website, make youtube and build trust, make websites mentions your business, focus on reviews on different platforms and get video reviews as well.
