This blog presents effective metric concerned with website traffic in easy language. These points are recommended by Google Search Central guidelines.
There is no secret to automatically rank websites on Google. Some of the suggestions given here might help your site’s ranking but no guarantee. Performance depends on the execution and regular correct seo practices. Keep in mind first to help users and also help search engines to find content.
Top SEO metric concerned with website traffic directly
To rank high on google or internet it is important to help google bots to find your content on the internet. Important metric concerned with website traffic is shared. As per google search central (GSC) some important points are helpful to get web traffic.
To rank on google first your site should be found on internet. Helpful points that help google to find website and its content are explained below:
Help Google find your content
First step is to check if your website or website content is indexed or not. To check it, do the simple steps. Open google or any internet browser, type site:websitename enter. If your website site shows on the internet it means your website is indexed.
If nothing related to your site shows then check out technical requirements given below:
(i) Google bot isn’t blocked.
(ii) It’s not an error page (page with 200 success status).
(iii) The page has indexable content.
Backlinks
Backlinks are the most important aspect to rank higher on google but only making backlinks are not enough. You should understand which type of backlinks are appreciated by Google. It is one of the important metric concerned with website traffic.
It is not mentioned directly on Google Search Central that backlinks are important for websites or not. An indirect explanation is given at GSC where it says Google finds pages through links from other pages that are already crawled by google.
In many cases these are that, that are linking to your pages it is something that happens naturally over the time, says GSC.
It clearly means backlinks which are made naturally from other websites for your websites are more valuable than backlinks that you made intentionally on a daily basis. Making backlinks have good value if made properly under guidelines. But one should know backlink types to understand which type of backlinks should be made.
Analytics image given below:
Relevancy is required to make the backlink high value. A proper natural backlink is made when another website gives a backlink to your website by putting a url of your website in the text of relevant content of their website.
Natural backlinks happen with the time so blogging is a time taking process you need perseverance.
Some good backlinks you can make that are less valuable than natural backlinks but are also valuable. Some of them are ppt, pdf and image backlinks.
Sitemap submit
Submit a sitemap to index content and website. However, some content management systems (cms) do it automatically. So, focus on telling people about your site. Social media is the best platform to introduce your site among different peoples.
Check if the google and user see your pages the same way
CSS and Java script may hide your site or sites content. So, keep testing your site to find such problems, solve the issue.
You should use the URL inspection tool in the search console to check how Google sees your page. Console is also used for website traffic research.
Use descriptive urls
Parts of urls can be displayed in search results as breadcrumbs so users can use the urls to understand the results useful for them or not. It is good to use words in urls that may be helpful for users.
Group topically similar pages in directories
Grouping similar topics is helpful for Google and also for users. Organize websites so that users or google can easily reach and access the concerned page.
Reduce duplicate content
Publishing the same content under different urls are called duplicate URLs. Duplicate pages may waste crawling resources and budget hence not appreciated by google.
You can check your site crawling budget in the google search console under settings crawl stats tab and can measure web traffic under the performance tab.
Some website owners keep publishing the same type of content with minor changes under different urls leading into canonical problems.
Use canonical tags to prohibit or reduce this problem. Google also does it on their own but google sometimes ranks your side content and leaves your main content. So, do it yourself, select your main content, put a self canonical tag and make it rank.
Only putting canonicals on the main page is not enough. Remove, delete, redirect or put canonical on all duplicate pages. Canonical tag should be using the url of the main page in the duplicate pages and same tag in the main page.
Must solve the canonical issue of the website as it is also important metric concerned with website traffic.
Make your site interesting and useful
- Write well organized and easy to read text.
- Write unique content with a mindset of helping users first then google or internet.
- To maintain freshness always update content as needed or delete if not relevant.
- Make the content that is written for people first, helpful and reliable.
Avoid keyword stuffing, duplicate content make the content original without ranking intention. Add number and order of headings for making the content better. Use google search console, analytics and maintain your website seo over time.
If you don’t know how to analyze website traffic then you should practice google analytics in depth to analyze the website traffic as it gives all the data including user behaviour, state, country, event time, hits, direct organic and social traffic and all ranking keywords and pages with ranking positions etc.
How to enhance website looks in google search results
Apply structure data (schema), review stars, carousels etc. Your page can be eligible for many more features so explore the gallery of search results types and implement the suitable feature to your site.
Conclusion – Some considerable ranking factors as per google search central are explained here. No guarantee of ranking but after doing good practices one can improve the site performance. There are a lot more factors that are helpful for website performance. How you can help Google find websites on search results are explained. All these techniques are part of white hat seo.
