How to rank a website on ChatGpt Google AI

SEO GEO AEO ranks a website on ChatGpt Google and LLM’s. See how to rank a website on Chatgpt Google and LLMs. A video case study showing website growth.

To rank a website on LLM’s and Google, do ai seo + traditional. It’s not that difficult, the hype is high. This post opens eyes and shows how to rank a business on ai overview, chat gpt, google etc. Following basic seo practices correctly makes a website rank on google, LLM’s.

How to rank a website on chatgpt google ai overview LLMs

First see which are search engines and which are generative engines, after that see how to rank a website on chatgpt and google.

Search Engines

• Search engines = Google, Bing.
• Gives websites as it is, shows their meta description.

Generative Engines

• LLMS = ChatGpt, Gemini, Ai overview, Perplexity.
• Generates answers, with reference links.

Are you looking to rank your website on LLMs and google? Then start creating original content with long form questions and answers. Optimize website for voice searches, make citations and backlinks from relevant niche sites with good domain authority (DA) and low spam scores. 

Maintain content hierarchy, structure and follow Google’s guidelines. Adding schema, improving site loading speed and fixing errors helps enhance performance. 

Make sure the user reaches the destination in fewer clicks. Give direct answers on top, answers must solve queries or help in solving them. 

Must try to meet Google EEAT that stands for experience, expertise, authoritative and trustworthiness. 

Some important pages to achieve google EEAT are: About us, service pages, author bio and news about your brand.

To understand the concept you must understand how LLMs and Search engines work. Best practices to rank your business on Google ChatGpt AI overview and Perplexity are given here.

All the practices are proven, based on the real results achieved for multiple businesses & worth it for rankings on google. Case study given at the end of this post.

Steps to rank a website on Google and LLM’s

The below table tells in brief how to rank a website on LLM’s and Google.

Factors	Rank on Search Engines (Google SEO)	Rank on Generative engines  LLM’s (AI GEO)
Primary Goal	Rank in top 10 or 1st page of google/bing to earn a click.	Rank in chat gpt, ai overview, gemini, perplexity to earn a recommendation.
Keyword Strategy	Target high volume short & long tail keywords (search terms), unique original.	Make a long tail keyword, original. It should be conversational natural language prompts.
Content Format	Make long form optimized content. It should be detailed and original. It is good to include local places and terms.	Focus on structured fact rich content for easy extraction by LLMs. So, make content in bullet points, tables etc.
Authority signal	Try to build strong backlinks from high DA domains. Good to pick 30+DA sites with 0 to 3% spam score..	Focus on frequent brand mentions and make citations in related niche platforms.
Authority & brand identity	Create service pages, terms and conditions and author bio for long run success and authority. Make a presence on social media; linkedin, fb, insta etc	Author bio for human recognition behind brands. Also add service pages, terms and conditions, make presence on fb, linkedin, insta etc.
Technical	Focus on fixing core web vitals errors and improve page speed, correct url. Also add schema markup for easy crawling understanding and improve indexing.	Focus on schema markup to define the website content easily to ai crawlers.
Text & Voice optimization	Add every possible keyword naturally, don’t over stuff. Do voice optimization.	Add most keywords for voice searches, mostly voice searches done in long form.
Success calculation	SEO is measured by organic traffic and CTR.	GEO is measured by share of voice and citation frequency.
User Intent	Solve for how to and where to find it.	Solve for give me the answer synthesis.
Content Structure	Maintain content structure with proper categories, relevant inbound links.	Maintain content hierarchy with clean structure easy to pick for summary.
Hirearchy	Maintain content hierarchy with clear h1, h2, h3 with relevant context.	Clear h1, h2, h3 with relevant answers.
Original Content Wins	Original content is the winner in google searches.	Original content is the winner in Ai searches as well.

This table clearly shows how to rank a website on chatgpt and google, follow these practices to increase performance.

Introduction SEO AEO GEO

Before practicing SEO GEO AEO you must know what they are, easy explanation given below.

SEO: Optimizing website content for search engines like Google, Microsoft bing is called  Search Engine Optimization (SEO).  

GEO: While optimizing web content for large language models like chat GPT, Ai overview, Gemini, Ai mode and Perplexity is called Generative Engine Optimization (GEO). 

AEO: Website is optimized for artificial intelligence; for Ai’s like ai overview, gemini, chat gpt. All these AI’s directly give answers to users’ queries. 

To rank your website on google, chat gpt, perplexity and ai overview; first you need to understand how they function.

Search Engines vs Generative Engines Working Process

Search Engines: When a user searches for a query in google, Google shows some websites with small descriptions in results. Then users click the relevant website, go inside the website and consume the answers.

Generative Engines: User asks chatgpt a query and chatgpt directly answers users’ query in a small summary. Users don’t have to visit the website.

How users search query in Search Engines Google Bing

See how user ask queries in google and how google replies:

• Search in Google: When you type best seo company in _____  dash. Google automatically gives suggestions, if you type letter C after the company in ___ c google may show Canada or related places starting from I. If you type U google may show usa and related countries.
• While finding answers in google search engine users generally type small sentences, maybe one liner only and sometimes a few words, the search engine (google, bing) automatically shows the next words and user hits enter to complete it. Like this query’s answer finding process works in search engines.

How users search query in Generative Engines (LLM’s) ChatGpt Gemini

See how users ask query in chat gpt, gemini, perplexity and how they replies

Chat gpt, gemini, and perplexity are also called LLM’s. LLM meaning large language models. 

• While searching in ChatGpt and Gemini: User types a long question like i need a website seo geo company in new york please give me contact numbers and address? 
• After that gpt answers and give a few options with numbers and also show a link to a related website as a recommendation.

Now, you understand the working process of search engines and generative engines. Search engines don’t give direct answers, they offer websites. Generative engines give direct answers with a reference link. 

The difference you need to understand is search engines like Google and Bing rank your website for smaller queries, one liner keywords. Whereas generative engines (GEO) like ChatGpt ranks your website mostly for longer queries, and long tail keywords. 

Case Study

Scaled a business from 198k to 19.7 lakhs (1.97 million) impressions, video inside. Ranking on search engines and generative engines like: chatgpt, gemini, google and perplexity. 

The content is optimized for search engines Google, Microsoft bing and generative engines ChatGpt, Gemini, Ai overview.

SEO and GEO is performed on websites to rank it on Google and LLM’s. All the steps given in this post are practiced to rank this and other websites on google and llms. 

These are some practices there are a lot more to do in SEO and GEO. We have a proper CRM to practice regular exercises, if you are willing to take our help for your business then apply here.

Scaled a business 198k to 1.97 M impressions, video below.