Contractors struggling with Google business profile optimization should follow this checklist to rank their business on map pack and get monthly steady leads.
Plumbers, Roofers, HVAC or Junk Removal business who are struggling with Google business profile optimization and not getting phone ringing due to low visibility should follow our checklist. The checklist is designed to boost your rankings by doing good practices. There is no shortcut, so have patience and you will see your local ranking boost without investing in high paying ads.
If your home service business phone number not getting approved, read this to fix or contact us at contact@daddyblogs.in
Checklist for Contractors struggling with Google business profile optimization
Follow the checklist given in the below table to overcome optimization problems. The table checklist is important for contractors struggling with Google business profile optimization.
| GBP options | What to do what not to do |
| Business name | Fill in the exact business name, without any spelling mistakes. |
| Business category | Select the correct category, avoid multiple categories. |
| Business description | Don’t use any forceful keyword, don’t repeat the keyword. Frame your business’s actual value and work without promoting it. |
| Opening date | Put the correct opening date, don’t claim a false date. Check state formation documents and business licence. |
| Mobile number | Use the unique number for your business that was not used for another listing. |
| Social profiles | Good to add social profiles, if you don’t have then create and add here. |
| Location | Drag the pin correctly, use the landmark to identify your business location. |
| Hours | Add legit hours dont show 24 hours open if your business is not run at night. |
| Parking | Add parking only if your business has the parking space. |
| Keyword stuffing | Avoid repeating keywords, don’t add keywords forcefully in city names or anywhere. Instead use them naturally in a few places where required. |
| Avoid claiming and marketing words | Best, only, top, cheap, guaranteed, leading, professional and #1 etc. |
| Post/Offers/Events | Keep publishing regular posts about your services inside posts. |
| Offers | Update your clients about offers in the offers tab |
| Events | Fill the event with a start and end date if doing any event. |
| Photos | Keep adding new photos and remove old photos from the photos option. If you have changed the old logo of your business then update it in the GBP photos section as well. |
Contractors struggling with Google business profile optimization can optimize their GBP by following the checklist given in the above table.
Drive steady client calls: Claim your free GBP audit now
Google business profile optimization best practices
Make sure to correctly fill and use the correct option for correct information to optimize it better. Once you will correctly optimize your GBP your home service business can rank on maps and start getting quality local leads.
- Edit profile: It’s a very important tab in the GBP profile, compulsory to complete to optimize gbp. It gives you options to fill in about business, contact, location, hours and more. Make sure you have correctly filled all the options without keyword stuffing.
- Read reviews: Not only read reviews but also reply them correctly without promoting your business, never use keywords in reviews be natural. If anyone uses bad language don’t reply in the same tone, be formal.
- Photos: Upload at least 10 photos in the beginning, keep changing and updating them as per your business activities. Upload business logos and work activities.
- Posts: Very important tab, use it to publish regular posts about your services or products.
- Performance: Gives you an overview about your business performance.
- Get google review: You can print the scanner provided by google in this tab and place it at your work stations and office, so customers can easily give reviews.
Important optimization tips under Edit Profile option
When you click on edit profile you will see 5 tabs: 1. Business, 2. Contact, 3. Location, 4. Hours and 5. More. Filling the correct and complete information can improve your map pack visibility and continuous posts without challenging google guidelines will improve your businesses map rankings. Kindly follow the given information deeply.
Need help in complete GBP optimization
About
First option under business information is about that contains the followings:
Business name: Fill the business name correctly, our business name is Daddy Blogs. If your business is Fast plumbing or Root plumbing then fill that name, make sure no spelling mistake is done. The below screenshot shows the correct optimization.
Category: Fill only one business category like the above image shows. Don’t fill extra categories, it will reduce your chances as crawlers get confused and may divide your business in multiple categories, resulting in low reach.
Description: Most plumbing businesses in the USA are making mistakes under the description tab. The biggest mistake is businesses are using more keywords in the description and doing keyword stuffing. They are not using keywords naturally, just putting forcefully to promote their business. Resulting in contractors struggling with Google business profile optimization.
See the above screenshot and read our description, we have used keywords but naturally and only when required, not forcing it. Resulting in moe visibility and ranking higher in our local area.
Contact
Opening date: Fill your business opening date from state formation documents and business licence. If your business is still not registered don’t worry use the website launching date or domain you buy or the date you created the first page/post.
Phone number: Must fill the correct number that you can reply to. Your customers will directly call at your number and if you don’t receive then you are losing potential clients.
Chat: Give the number that is on the chat platform.
Website: Giving website links is beneficial and helps in conversion. As customers want to know your business, a good professional website can impress customers. While adding a website link it’s good to add a service page instead of a home page.
Social profiles: Don’t leave them blank as they give social signals to google about your business activity on different platforms. When you are actively posting business activities on facebook, linkedin, insta etc Google understands your business is an active business.
Location
You must fill the location address clearly and correctly. Dragging the pin to the right location is important and landmarks help in this. If your plumbing business is at 609 Ampovola, Ave Torrence, CA 90501. Then make sure to fill the correct address with the correct pin.
Service area: Scrolling down after map location you will see the service area. You can fill multiple areas where you are able to serve. Write the names of the areas within 80 km from your office, don’t fill all over usa areas. Businesses often make this mistake and get caught by google and penalized by google. Penalty always doesn’t mean suspension; you may get lower reach and lower visibility.
Opening hours: Correctly fill the opening hours don’t show your business active in the hours when your business is closed.
Doing all the above correctly will optimize your GBP. Plumbers, roofer, HVAC, Junk Removal type home service contractors struggling with Google business profile optimization will get relief.
Note: Don’t do keyword stuffing in any section of gbp, it’s against google guidelines.
Conclusion: Contractors struggling with Google business profile optimization can improve their GBP performance by following the given information including the checklist. Checklist details are given in the article, check them out for better optimization.
