Businesses often think of seo vs paid ads: which is better and cheaper? SEO helps in brand building and is cheaper than ads, comparison given here.
This blog is about a comparison between paid ads and seo. Most businesses are losing money in paid ads and how they can save the money. What seo is, what is its purpose and role explained. What is paid ads its benefits and drawbacks given. All the confusions are cleared here.
Seo vs paid ads which is better cheaper brand builder
SEO vs paid ads which is better? The below table briefs about this topic.
| Search Engine Optimization (SEO) | Advertisement |
| Brings organic traffic to the site. | Brings paid traffic. |
| Organic traffic is sustainable, remains for a long time. | Paid traffic is temporary. |
| SEO ranks multiple keywords. | Rank a particular keyword for which you have paid money. |
| No payment needed again and again for the same content. | Payment needed again and again for the same keyword. |
| Cheaper than paid ads. As it ranks more than 1 keyword. | Expensive than seo. As money required to rank every keyword. |
| Money and efforts do not collapse after you stop putting money. | All efforts collapse content found nowhere when you stop putting money in ads. |
| Build a brand in the long run as people regularly see your content on the internet for a long time. | Not helpful to build a brand as the content ranks for a specific and shorter period. |
| As it generates organic traffic to the website so it needs time to produce results. | It instantly sends traffic to any platform. |
See the screenshot of growing traffic of a website through seo is given below.
Let’s understand their functions one by one in the below paragraphs.
What is a paid ad, how it works, its types, benefits and drawbacks?
Topic is explained in simple language so non technical persons, organizations and businesses can understand easily.
What is a paid ad?
You pay money to run ads to sell your product or services. Ads are also run to generate leads and traffic to a particular platform.
What are the different types of paid advertisements?
There are different types of paid ads such as facebook ads, google ads and instagram ads etc. For correct practices and better results most businesses use to hire paid ad services.
What are the benefits of paid advertisements?
When someone wants to sell their product or services and needs immediate results they use paid ads. If you run a sports academy in the USA and need more students for your academy then you can run paid ads in the USA wherever you live. You can control and target the audience’s age and geography.
In a sports academy your target audience would be 10 years to 18 or 22 years so you can run ads targeting this age audience. If your sports academy is in New York, you can run ads for sports academies in New York for a 10 to 22 years audience. Your ad will be shown in this category only. So chances of getting potential leads increases and you may get admissions for your academy. Good thing is you can run ads with a minimum of 5 dollars as well.
So these were some of the benefits of running paid ads, lets understand about the drawbacks of paid advertisements. The below image is about seo.
What are the drawbacks of paid ads?
You always need money to run ads. It’s true running ads brings your content on top of the targeted audience and location where you want to run it. The problem is when you stop putting money into the ads it immediately stops working and ads collapse seen nowhere on the internet.
You might think what happens if ads stop working as you are not putting in the money. Closely looking, not only ad stops but your all efforts wasted, with this money you may have made a brand of your company or business. After some time people may search your product or services with your brand name and it happens in seo. Lets understand about seo, why it is better and cheaper than paid ads.
What is seo how it works and why better than paid ads?
Today, most businesses are hiring seo services and trying to grow business with seo. Whether you want to grow plumbing business in USA or any other business anywhere, seo is playing important role. On page seo, off page and technical seo are 3 types of seo.
What seo is?
Search engine optimization is well known as seo. SEO is done for websites, YouTube channels and other platforms like Instagram accounts. It is used to bring organic traffic to the website or youtubes and other platforms. Unlike paid ads SEO increases organic traffic of a website and maintains it for a long time.
How does seo work?
SEO is a useful method to increase organic traffic. Purpose of seo is to optimize the website for users and search engines. When the website is optimized for users then search engines also push its content on top.
Identification of errors, fixing them, content strategy, keyword research, lead strategy and competitor analysis all are done in seo. As bugs are fixed in apps to run the apps smoothly similarly errors and problems are identified and fixed in SEO to run the website smoothly.
I have already explained in depth about what SEO does and how it brings business query on top. Read that blog written in very easy language you will definitely understand more.
Why seo better than paid ads?
SEO is cheaper and sustainable than paid ads. When you stop putting money in advertisements your ads stop immediately. Whereas when you stop putting money in seo, your site’s organic traffic does not decrease immediately.
If you are taking seo services for 10 months and if a seo agency provided you better services and increased your sites traffic from 0 to 1000 per day. Then when you stop putting the money in the 11th month or for a couple of months your web traffic will not reduce immediately from 1k to 500 or 0.
However it is not recommended to stop the services in between when you are getting good results. The traffic may increase to 10,000 per day as well. Yes traffic goes down while you stop doing good seo practices on the site. Advantage is it will go down slowly as it increases slowly in 10 months.
The chances of deranking your particular content is when your competitor analyzes your websites ranking keywords and relevant backlinks and publishes original and better content than yours.
Moreover, seo is helpful in building a strong brand in the long run. SEO makes people remember your business name and search for a business with your brand name. As your content and business name ranks higher on google, microsoft, yandex and other search engines people get habitual of that name, slowly it becomes a brand.
Conclusion – A detailed and comprehensive explanation about seo vs paid ads is given. After reading the post now you know how seo is better than paid ads.
