What seo do? It increases content ranking chances higher on search engines like bing, google, yahoo, baidu & yandex etc. How seo brings query on top explained.
SEO or Search Engine Optimisation meaning to optimize the content for search engines. In simple words SEO helps to improve your website structure and content in such a way that search engines can easily find them. When it becomes easy for search engines they index the content fast and rank the original and valuable content higher.
What SEO do how brings your query on top
Before optimizing a particular content make sure your website is optimized for search engines.
Lets understand with an example what seo do and how brings your query on top.
What SEO do understand with example of house
Websites are like houses and particular blogs and pages are like rooms in the house. Suppose you are in a hurry and leave your books in room number 3 in your house. You tell your friend to visit your house and get that book from room number 3.
If your friend can’t find your house due to an unclear address or faces difficulty to reach the address. Your friend can’t enter the main gate due to a locking problem or can’t find the main gate due to the unstructured design. The window appears in place of the door or the main doorbell is not working. After pressing the bell no one is opening the door as it is not ringing but the friend is not aware of the bell’s fault.
Then how they can reach the particular room where books are kept. If somehow your friend reaches your room and gets the books for you. Your friend surely has taken a longer time than usual and faces some bad experiences.
Similarly when a website is structured and not designed properly buttons and elements are not in the right place. They are not working correctly. Your download button is not functioning. While reaching the homepage there is no navigation to reach other pages.
Users are doing more clicks to reach the nearest path where they can easily reach in fewer clicks. Navigation is unstructured; there is no category to find the particular blogs or some categories are hidden. Hopefully you are understanding what you need to balance when doing seo.
These are some basic examples of unstructured website design leading to bad user experience. Search bots are not able to reach the destination because of unstructured design and non functioning elements and here the non indexing problem starts.
Most website owners complain that their website pages and posts are not indexing. Not only poor content quality and unoriginal content but also website structure including UI (user interface) UX (user experience) is responsible for pages not indexing. UI design is for the visual element of a product and UX is the overall experience of using the product.
Image showing analytics data of users per day visiting on website is given below.
If a person can’t enter your house then how can he/she bring the particular thing from your house? Similarly if search bots can’t enter the right places then how would they find your content. How search engines will rank your content even though you have written a valuable and original blog post.
Why is SEO needed?
Here the role of SEO comes in. What seo does is it first finds all the errors including errors in UI-UX design then sorts them out one by one. Therefore SEO is a long run game because it needs time first to find the errors then fix the errors. Most of the content immediately can’t rank after fixing the errors. It takes time. SEO is like fitting the chain of a cycle so that it can run as it was running or it can run faster than previously.
Hopefully you understand what SEO is and what problems search engines are facing to find your content, why the content is not ranking.
The main point is first the content structure and website structure should be clearly optimized for users and search engines so that they can find the content easily. Dont hide anything dont make separate content for users and separate for search engines. Doing this is called cloking which is against google guidelines.
Content should be good enough so that after finding the content search engine ranks it. When this criteria is met, there are high chances of ranking your contact in search results SERP. If search engines find the original, valuable and optimized content then help users find the content by ranking the content on top of the search results.
Lets understand some technical points in SEO
SEO technical terms explained in simple language
- Url length – It is like the address of the particular page/post. To make someone reach your house easily you give an easy and proper address. Similarly urls should be under 75 characters denoting the particular topic of the post page.
- Title – Title should justify the content clearly. It should be catchy but contain all the matters which you give in the title clearly to attract people.
- Header tags – H1, H2, H3 are important title tags that justifies the importance of paragraphs. H1 is the title and it should be one in a post. You can add up to 3 to 5 H2s or more according to the title length. It is good to keep the theme less to justify the content and to reduce the content diversification chances.
- Meta description – Description should be up to 160 characters. It describes the best things, too the point words about the topic. More catchy descriptions attract more visitors.
- Canonicals – When you create a similar type of content with similar type of urls it confuses search engines to index which content on priority or to index which content. In this confusion search bots leave all similar contents, no content is indexed. To resolve this issue a canonical tag is inserted for the particular post to denote search engines to index this content and leave other similar contents.
- Robots.txt – Helpful to block unnecessary content that you dont want to rank. You can block important information like bank details, any financial info, pages to rank.
- Sitemap – It helps search engines to view the site structure.
- Alt text image – Search engines cant see the images as they understand coding and languages. So, giving the image name or related name to the image is alt text, helps search bots to identify the content.
- Keyword research – Very important to get your valuable content ranked. Without keywords google or any search engine can’t rank your content.
- Internal linking – Proper internal linking with relevant pages and posts is part of good seo.
- Schema markup – It’s a Jason LD language that helps search bots to read and understand the content more easily. You can read on our other blog about what is schema seo!
These are a few terms given above there are a lot more to practice in seo. Checkout our on page seo, off page seo and technical seo blogs to understand them deeply.
Improve these steps in your website for seo
- Easy to understand, neat and clean Website structure with proper navigation and good visual experience is identified easily by user and search bots.
- First make sure all the elements on your website are clickable because search bots will check all the buttons and elements.
- Make sure after clicking any element or button they are redirecting to the right place not bouncing back on the same page.
- If the button shows the service page then it should land on the service page. If the button or element showing an appointment then it should be direct to the particular appointment page form.
- Use less sliders or no sliders as it slows down the website speed resulting in bad User experience.
There are three types of SEO on page, off page and technical SEO. Local SEO also comes among them. Let’s explore all of them one by one.
Different types of SEO
What is on page seo?
On page seo contains title, heading tags, meta description, url slug, content structure, content originality, schema markups and canonicals.
What is off page seo?
Making of backlinks from other relevant sites. Efforts of boosting the authority by content sharing in different social media platforms.
What is technical seo?
Website structure and speed are enhanced under technical SEO. Error finding and solving is also done here.
What is the difference between local and organic SEO?
Local seo is done for local locations targeting smaller areas in which local marketing is also included. Whereas organic seo means the results worldwide without promoting anything through ads.
Conclusion – This comprehensive blog tells about what SEO do and how it brings query on top of search results. A detailed explanation given how seo helps search bots finding your content. SEO finds and solves all obstacles that are pulling the content back and preventing it from ranking higher.
