What is schema markup in seo its benefits, types, how to create schema code and where to insert it is explained. Is schema markup important? Yes it’s very important, so you must know how to use it, different types of schema (only important) and why you use schema, what it can do.
Do you know what is schema markup in seo different types of schema markup? Schema is a markup language in JSON LD form understood by google bots. It helps Google bots to understand the website structure and content in less time and easily. Schema markup generator tool is used to generate schema. Rich result test tool is used to test the generated code and structure data testing tool helps identifying various schema implemented on the website. Some of the different types of schema are article, breadcrumb, event, how to, job posting, local business and organisation etc.
What is schema markup in SEO
Schema markup in SEO is used on websites. It is Jason LD code created through a tool disclosed here. It is not compulsory to use schema but schema helps Google bots to understand the website structure and content more easily.
There are 36 types of schema but 10 to 11 schemas are important and good enough to implement on a website for better seo performance.
While driving on the street you see sign boards and kilometre distance on roads which help you identify the correct root so you reach the destination comfortably and a bit earlier.
Similarly schema helps Google bots to read the content and understand it more easily quickly it makes google bots understand website structure more easily so they reach different parts of the website comfortably and quickly for crawling the website, its content resulting in quick indexing and increased performance.
It doesn’t mean after implementing the scheme your website will rank higher, it is just only a factor and website ranking depends on several factors including speed, consistency, authority, freshness, original content, seo and optimisation etc. So you have to work on each sector separately.
How to implement schema on website
Schema can be implemented in any type of website including WordPress and html coding websites. Three tools are helpful to check and implement schema markup on websites.
- Schema markup generator tool.
- Rich result test tool.
- Structure data testing tool.
All the tools are free on Google so type Schema Markup Generator Tool on google.
After that some websites will appear on top click any of them or click technical seo website. After entering you will see the dashboard screen as given below.
Schema Markup Generator Tool
Now select the dropdown to select schema type.
Select article, bread crumbs, organisation person, or any type of schema to generate its code. You can select one at a time. Schema codes can be implemented on particular pages, posts or header sections of the theme to get implemented on a complete website. They are different types and posts and pages have different contents hence is recommended not to implement on the theme instead implement on the particular page or post where you need that scheme tag/code.
To make the schema code select the URL of a particular page or post then insert in the tool. Fill all the asked information and click on submit button it will immediately create a JSON LD code that you can insert in your website. The code looks like the below given screenshot below. Screenshot shows how to prepare article schema code.
Before implementing the code on your website it is necessary to check whether it is working fine or not. To check the Json code, use the rich result test tool.
Rich Risult Test
Rich result test is to test the json ld code that you made by schema markup generator tool. It is also free to use. Type rich result test on google and it will open.
Paste the JSON LD code into the test box and hit the test url. It will show whether the code is correct or not if found correct then only insert it into your website.
Structure Data Testing Tool
Structure data testing tool checks the number of schemas implemented on the particular website. You can check whether you have inserted the same schema multiple times in your site, if inserted remove it.
Types of schema
Some important schema types are given below:
- Article schema
- Breadcrumb
- Event
- How to
- Job posting
- Local business
- Organisation
- Person
- Product
- Video
- Site link search box.
Benoted earlier FAQ Schema can be used in ordinary websites. As per google latest update only government websites are eligible to use FAQ schema so don’t use that on your personal blogs or professional websites.
I am starting a new series in which I will tell you about schema markup. This is the first post of the series. I will cover at least 15 to 16 types of important schema in the upcoming blog posts. In which you will learn how to implement them on your website and benefits after implementing them. I will provide necessary codes and also teach you how to create those codes.
Conclusion – This blog tells about what is schema markup in seo different types of schema markup and how to generate the schema tag. Now you are aware about these 3 tools and their uses 1. schema markup generator tool, rich result test tool and structure data testing tool. These tools are used to make schema code, test the code and to count the number of schemas implemented on a website.